Clothing line founder brings mental health awareness in fashion

A St. John's woman is making sure that discussing mental health stays in fashion through her speciality clothing line. Jennifer O'Quinn, owner and founder of Display Rules, started an online-only clothing line in February but it's already now in three different clothing stores across the province. "Every shirt is a little bit light-hearted, maybe a little punny, to try and make mental illness something easier to talk about. To start those positive conversations and hopefully stop the stigma," O'Quinn said. Display Rules uses memorable slogans and eye-catching designs on its clothing and accessories to make sure the public conversation around mental health remains stylish, she said. As someone who has battled depression throughout the years, O'Quinn says it's a cause close to her heart. She plans to donate 20 percent of the company's profits to mental health organizations in Newfoundland and Labrador. 

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